Search Marketing is our specialty, it’s how we got our start. We eat, sleep, and breathe all things related to search marketing. No matter what the project is, we always do things with an eye on how it will affect a client’s search engine ranking. According to a study by Word Stream, 72% of searchers visit a store within 5 miles. Studies also show that 75% of searchers never go past the first page of results. This means that it is imperative to a small business to achieve the highest SERP rankings as possible regardless of industry or popularity.
Over the years we’ve studied the search marketing industry and compared those results to what has been successful for our clients during the same time to create the best experience for your customers. Rather than focusing on one discipline and putting all our client’s eggs in one basket, like search engine optimization (SEO) or paid search (PPC). We hedge our bets by creating customized marketing strategies that cover multiple mediums including social media, search, content marketing, and email marketing.
Our goal is not only to increase your search rankings but to drive revenue for our clients. We create strategies that focus on foundation performance metrics like clicks and impressions but are evaluated by the return on investment they drive for the client. Not every campaign is the same which is why we don’t offer one size fit all strategies. We offer base packages based on estimated hours needed that are then customized within that framework.
During the course of our campaigns we utilize conversion based optimization techniques to ensure that the we are efficient with the time we spend on each campaign. That’s truly what makes us different from other digital marketers, we don’t try to fit every client into a standard out of the box campaign strategy. We start with a base package of hours and craft a custom plan with our clients instead of keeping them in the dark on our strategy.